October 20, 2019
FOR IMMEDIATE RELEASE
YOSHIKIMONO WINS INDUSTRY ACCLAIM AT TOKYO FASHION WEEK 2020 S/S
ROCK STAR YOSHIKI’S KIMONO BRAND MAKES HEADLINES AROUND THE GLOBE
YOSHIKI HONORS HIS FAMILY’S TRADITIONS AND CHALLENGES CULTURAL BOUNDARIES
Yoshikimono – the cutting-edge kimono fashion brand created by Japanese rock star YOSHIKI – opened Tokyo Fashion Week 2020 S/S on October 14, 2019, with a spectacular display of modern design which garnered praise from fashion media and industry insiders.
“Through innovative styling, Yoshiki showed that kimono can also be worn as different styles of sexy, asymmetric dresses, from mini to ankle length,” said fashion industry bible WWD. Reuters called the collection “dazzling” and “a modern twist” on the traditional Japanese garment. Iconic fashion magazine Vogue Japan praised YOSHIKI for the brand’s “gorgeous style” and “rock spirit”.
YOSHIKI – rock drummer, classical pianist, leader of the group X JAPAN, and one of the most influential composers in Japanese history – presented “YOSHIKIMONO 2020 S/S COLLECTION” with a dramatic stage production and original music created for the collection’s debut.
Numerous VIPs from the worlds of fashion and entertainment, alongside top actors and models, took spots on the front row to see this year’s show, including legendary French stylist Carlyne Cerf de Dudzeele.
As the eldest son of kimono business owners, the acclaimed musician grew up surrounded by the craftsmanship and ideals of Japan’s traditional garment before embarking on his musical career. He created Yoshikimono with the concept of “combining tradition and innovation”.
YOSHIKI’s first collection in three years presented designs which broke the boundaries of how kimonos can be worn, including kimonos arranged like a dress (“Dress Kimono”), bright kimonos with a metallic fabric and lace, and kimonos which focused on the theme of “sustainability”.
Kimonos adorned with graphic images from the worldwide anime phenomenon Attack on Titan and the comic book Blood Red Dragon, co-created by YOSHIKI and Marvel Comics legend Stan Lee, were featured on the runway presented by 31 international models.
“I wanted to create a show that moved people to think,” said YOSHIKI at the post-event press conference, and took the chance to speak further about his commitment to “sustainability” by creating kimonos without using any chemical substances.
“It was a challenge to create kimonos using visuals from animation and comics. I hope people will go back home having been stimulated in some way, whether that was through rock, classical music, or fashion. I’m hoping to strengthen the kimono industry. I’m still a newcomer in the fashion world, but I would like to keep on challenging myself while getting advice from everyone.”
YOSHIKIMONO 2020 S/S COLLECTION
Date: Monday October 14th, 2019 1:30pm
Location: Shibuya Hikarie 9th floor, Hikarie Hall A
YOSHIKI – composer, classically-trained pianist, rock drummer, and leader of the rock group X JAPAN – was named by Consequence of Sound as “one of the most influential musicians and composers in Japanese history” and is described by Billboard Magazine as “a musical innovator”. YOSHIKI was the first Japanese male to appear on the cover of Vogue Japan and gave a special performance at “Vogue Fashion’s Night Out 2017”. In 2018, YOSHIKI was chosen as the sole model for the launch of Yves Saint Laurent’s YSL Beauty Hotel in Tokyo, making headlines as a male model in a ladies’ cosmetics demonstration by YSL’s beauty director Tom Pecheux, leading to the products selling out nationwide the next day.