April 15, 2019
FOR IMMEDIATE RELEASE
YOSHIKI x HELLO KITTY COLLABORATION CHARACTER NOMINATED IN 34TH SANRIO CHARACTER RANKING
YOSHIKITTY CELEBRATES 10TH BIRTHDAY WITH NEW ILLUSTRATION BOOK AND OFFICIAL TIKTOK LAUNCH
Yoshikitty, the collaboration between Hello Kitty and YOSHIKI – composer, rock drummer, and leader of X JAPAN – is nominated once again in the 34th Annual Sanrio Character Ranking contest this year.
Yoshikitty has climbed higher each year since debuting in the competition four years ago – ranking 12th place in 2015, moving up to 7th place in 2016 and 2017, and breaking into the Top 3 in 2018, beating popular rivals such as the original Hello Kitty and My Melody. Yoshikitty also received the highest number of overseas votes, ranking Number 1 in the regional rankings in China, Italy, Germany, and France.
Created by Hello Kitty designer Yuko Yamaguchi, the character’s first ever illustration book will be released in celebration of Yoshikitty’s 10th birthday on May 22. In addition, Yoshikitty’s official TikTok account was also launched this week. Due to the character’s popularity, fans crashed the Fujiya company’s website after a limited-edition Yoshikitty x Peko-chan macaron collection set was revealed on Yoshiki Channel.
This year’s Sanrio Character Ranking’s voting period is open until May 27, with the results to be announced June 4 at Sanrio Puroland in Tokyo. Fans worldwide can vote daily on all their devices – computers, smartphones, and tablets – and at retail stores in Japan.
Vote online for Yoshikitty here:
More information can be found on the Sanrio Ranking homepage: http://ranking.sanrio.co.jp/en/
Yoshikitty Instagram: https://www.instagram.com/yoshikitty_official/