__________CAMPAIGN OVERVIEW__________

Client: HoriPro Entertainment Group
Artist: May’n
Event: May’n USA Tour 2012 (Los Angeles, San Francisco)
Period: Feb – Jun 2012


MAIN INFORMATION HOMEPAGE
Ticket Links, Directions, Goods,
Social Media, Street Team, Banners,
News, Interviews, Videos

SOCIAL MEDIA: TWITTER
(Updates: 3-5 times weekly)

SOCIAL MEDIA: TUMBLR
(Updates: 3-5 times weekly)

SOCIAL MEDIA: FACEBOOK
(Updates: 3-5 times weekly)


ARTIST AWARENESS

Google Blog Search (English):
400% increase

Twitter Mentions (English):
109% increase

WEB BANNER CAMPAIGN
(Banner design and coordination with partner media for ad placement)

POSTERS
(Design and printing; distribution: 500)

PROMOTION FLIERS
(Design and printing;
distribution: 5000)

STREET TEAMS Local distribution of posters and fliers by fan volunteers

INDUSTRY CROSS-PROMOTION
Anime Jungle (Los Angeles)
Anime Expo (Los Angeles)
Crunchyroll.com
Kinokuniya (Los Angeles)
Kinokuniya (San Francisco)
Tune in Tokyo (Los Angeles)
UTB 18.2 (Los Angeles)
Viz Media

ANIME TIE-IN: ACCEL WORLD

MEDIA COVERAGE (partial)

– http://www.animenewsnetwork.com/interview/2012-05-16/interview-mayn
– http://www.anime-expo.org/other-news/interview-with-mayn
– http://www.tokyohive.com/2012/02/more-info-on-mayns-upcoming-album-heat
– http://www.tokyohive.com/2012/04/blu-ray-review-mayn-special-concert-bd-2011-rhythm-tank-at-budokan
– http://www.tokyohive.com/2012/04/mayn-to-hold-two-performances-in-california-for-rock-your-beats-world-tour
– http://www.japanator.com/japanator-interviews-may-n-23454.phtml
– http://www.japanator.com/japanator-recommends-may-n-heat-22843.phtml
– http://www.japanator.com/may-n-announces-a-world-tour–22129.phtml
– http://www.japanator.com/yes-more-may-n-is-coming-to-the-us-itunes-store-23250.phtml
– http://www.jpopasia.com/news/mayn-announces-album-tour-dates::10340.html
– http://www.jpopasia.com/news/mayn-returns-to-twitter-opens-english-twitter-account::10682.html
– http://www.jpopasia.com/news/mayn-announces-2-live-performances-in-the-us::10738.html
– http://www.jame-world.com/us/articles-87931-interview-with-may-n.html
– http://www.jame-world.com/us/articles-85413-may-n-heat.html
– http://www.jame-world.com/us/news-83802-third-album-from-may-n.html
– http://www.jame-world.com/us/news-85583-may-n-re-opens-twitter-account-to-reveal-world-tour.html
– http://www.jame-world.com/us/news-85780-may-n-to-perform-in-california.html
– http://www.jame-world.com/us/articles-84843-may-n-special-concert-2011-rhythm-tank-at-budokan.html
– http://purpleskymagazine.com/2012/04/press-release-mayn-adds-usa-dates-to-rock-your-beats-world-tour
– http://purpleskymagazine.com/2012/05/press-release-mayn-accel-world-macross-frontier-to-release-new-album-on-usa-itunes
– http://www.crunchyroll.com/anime-news/2012/03/29/tower-records-shinjuku-weekly-anime-song-top-10-march-19-25
– http://www.crunchyroll.com/forumtopic-761210/win-mayn-tickets
– http://blogs.laweekly.com/arts/2012/06/mayn_macross_frontier_accel_wo.php
– http://utbhollywood.com/musictv/artist/mayn/
– http://www.animesou.com/?p=1199
– http://www.t-ono.net/Music/May-n-SF-Concert-Photos-and-Video-Interview.html
– http://www.t-ono.net/Music-Reviews/May-n-Heat-CD/Album-Review.html
– http://www.t-ono.net/Press-Releases/May-n-Accel-World-Macross-Frontier-to-release-new-album-on-USA-iTunes.html
– http://www.t-ono.net/Music/May-n-SF-Concert-Photos-and-Video-Interview.html
– http://www.t-ono.net/Music-Reviews/Mayn-If-you-CD/DVD-Review.html
– http://www.t-ono.net/Music-Reviews/May-n-Rhythm-Tank-BD-Review.html
– http://nekopop.wordpress.com/2012/03/17/mayn-2011-rhythm-tank-at-nippon-budokan-review/
– http://ani-culture.net/2012/02/mayn-3rd-album-heat-jacket-revealed-tracklist/
– http://www.animenewsnetwork.com/interest/2012-02-12/mayn-heat-of-the-moment-music-video-streamed
– http://animediet.net/reviews/music-concerts/review-mayn-heat
– http://animediet.net/reviews/music-concerts/mayn-an-exclusive-interview
– http://resonance-mms.com/2012/07/lighthouse-feature-on-mayn-2012/
– http://resonance-mms.com/2012/06/lalala-mayn-feature-article-2012/
– http://resonance-mms.com/2012/03/press-release-j-pop-singer-mayn-re-opens-twitter-account-to-reveal-world-tour-logo/
– http://resonance-mms.com/2012/04/press-release-mayn-adds-usa-dates-to-rock-your-beats-world-tour/
– http://resonance-mms.com/2012/05/press-release-mayn-accel-world-macross-frontier-to-release-new-album-on-usa-itunes/
– http://resonance-mms.com/2012/05/press-release-mayn-presents-special-video-message-for-fanimecon-2012/
– http://youtu.be/4fgAJSnN9HM
– http://youtu.be/a-BjgoegjNs
– http://youtu.be/scl0A-z_9rY
– http://youtu.be/8la7d9G6XgM